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Show and $ell

danielkatz919
Jun 10, 2014
1 min read

Recent studies show 85% of buyers give as much importance to a property's internal features as to external ones (i.e. commuting times, schools, shopping, etc.) in their decision making process. That is why when interacting with our customers we need to listen well, pay close attention to the way they communicate and "read between the lines". Doing so will help us figure out what those decision triggering factors are. So when they ask about traffic, sounds like commuting might be of concern. When dealing with a family with children, normally schools are of great importance and so forth. Additionally, describing the lifestyle in the area where we are to show properties might help our customers make a decision. So let's see how we can help our buyers get a feel of the neighborhood; so we can Show and $ell!